"Sense in Utility" is first
of all a statement of fact.
In our post-industrial society, profound changes have occured, and
corporate leaders have been obliged to come to terms with the necessity
of product identity. The way consumers use an object has changed.
The object must fulfill more than a function; it must satisfy a
Today, profitability confronts challenges and requires new attitudes.
The stakes are real. Companies now have a formative and cultural
role. They create objects for our environment. Thus, they need to
consult architect-designers capable of re-thinking objects and giving
them a new sense.
This confrontation of two needs, of two languages, is examined in
the pages of Sense in Utility, by means of nine productive
encounters in dialogue form.
This work, the first to throw light on the relationship between
creation and the corporation, aims less to demonstrate a theory
than to underline an existing situation and to propose an analysis
of the determining role of creation at the heart of a company.
The sociological and cultural implications resulting from these
nine exceptional encounters opens up a new approach to the environment
for an attentive and culturally curious reader.
© Peter Capellmann