Travelling Exhibition produced by the AFAA
This exhibition is about industrial creation and its influencing
role within corporations.
It is based on Françoise Darmon's book, 9 companies, 9
creators: Sense in Utility, published by Editions du Chêne`
Important changes have taken place in post-industrial society, inciting
corporate leaders to take into account the need for strong product
identity. The object must fulfil more that just a function, it must
also meet a cultural need. Sense in Utility acknowledges
The exhibition presents the encounters between 9 companies and 9
creators who are able to 'think' the object in a different way,
to give a new sense to it. What is shown through the 9 examples
is the coming together of these two demands, of these two languages.